Business.Scoop » Gen Launches Scam Artists to Highlight the Emotional Impact of Cybercrime Through Creative Artwork

Business.Scoop » Gen Launches Scam Artists to Highlight the Emotional Impact of Cybercrime Through Creative Artwork

Press Release – Gen

69% of Americans Surveyed Think They May Be Vulnerable to Cybercrime; Award-Winning Psychologist Lee Chambers Explains What Stops People from Taking Action

69% of Americans surveyed believe they may be vulnerable to cybercrime; award-winning psychologist Lee Chambers explains what stops people from taking action.

Gen™ (NASDAQ: GEN), the global leader in advancing digital freedom, has launched Scam Artists, an educational campaign that uses art to visually demonstrate the emotional impact of cybercrime. In collaboration with award-winning psychologist Lee Chambers, the campaign highlights the inherent human instincts that often lead to complacent behavior when it comes to digital security. The campaign aims to help people recognize the need to be proactive about online protection to maintain control, trust and freedom in the digital world.

To illustrate the impact of cybercrime, three victims of scams and identity theft were fitted with electroencephalography (EEG) headsets to monitor their brain reactions to their experiences. They were asked to recall their emotional states before, during and after the attacks, with the final session taking place after an introduction to cyber protection. The headsets recorded how the brain responded to each state and transformed the data into creative visuals.

Left to right: Before, during and after brainwave data visualizations. Subject: Lynn Beattie, identity theft victim. Image/supplied.

The illustration above shows Lynn’s emotional reactions to the messages. State one indicates relaxation, state two shows links to anxious thinking and stress after recalling the incident, and state three suggests a return to relaxation and psychological well-being when presented with cybersecurity solutions.

“Experiencing a cyberattack is traumatic and provokes a negative emotional response,” said Lee Chambers, a psychologist and wellness expert. “When victims were asked to recall their experiences of cybercrime, the resulting artwork showed a burst of brain activity often associated with stress, anxiety, and uncertainty—feelings that can last a long time and have a significant impact on one’s life. Often, when we believe we are in control or perceive an event as unlikely, it can encourage excessive optimism and inadequate assessment of risk, a trait known as optimism bias. As cybercrime increases, it is important to recognize these trends, assess situations from all angles, and take steps to mitigate the threat.”

As part of the campaign, a new study was conducted to uncover how Americans feel about cyber threats and cyber protection. More than two-thirds (69%) of Americans surveyed believe they may be vulnerable to cybercrime, and among those surveyed who have experienced cyberattacks, anger (56%) and stress (51%) were the two most commonly felt emotions. The study also found that only half (52%) have some form of cybersecurity solution in place, and nearly two-thirds (63%) agreed that understanding the optimism bias would make them more likely to consider cybersecurity measures to protect themselves.

“Cyber ​​threats are bigger, more prevalent and more sophisticated than ever before, and they’re here to stay,” said Leena Elias, Chief Product Officer at Gen. “In fact, last year, Gen stopped more than 14 billion attacks. We’re dedicated to helping people feel confident in the digital world with solutions that help protect against evolving and emerging threats. Our mission is to provide peace of mind. This campaign highlights the harmful effects of cybercrime, but also the positive impact on well-being that proper online protection can have.”

To learn more about the Scam Artists campaign and see all the artwork, visit For more information about the victims’ stories and how Gen helps protect people from the impact of scams and identity theft through its family of consumer brands, including Norton, Avast and LifeLock, visit the links below:

About Gen

Gen™ (NASDAQ: GEN) is a global company dedicated to advancing digital freedom through its trusted cybersecurity brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. The Gen family of consumer brands is rooted in the security of the digital first generations. Today, Gen empowers people to live their digital lives with security, privacy and confidence, today and for generations to come. Gen provides award-winning cybersecurity, online privacy and identity protection products and services to nearly 500 million users in more than 150 countries. For more information, visit

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